Reverse Prospecting: What is It, and How Do I Do It?
Posted by Tom Crimmins Realty on
What is Reverse Prospecting and Why Is It Helpful?
Reverse prospecting is a handy feature on the SIMLS (a.k.a. FlexMLS) that any agent should be using to market their listings! So what is it? As defined by FlexMLS, "Reverse prospecting matches potential buyers with your listings. It works by searching for members who have contacts with saved searches that match your listings." In this rough market, you want to advertise yourself as much as possible. Use this slow-time productively to your advantage. As our own broker Tom Crimmins says, marketing yourself now will lead to vast growth when things are back on an upward trajectory. By performing a reverse prospecting, you can ensure that your listing is being advertised to people who are looking for…
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