What is Reverse Prospecting and Why Is It Helpful?
Reverse prospecting is a handy feature on the SIMLS (a.k.a. FlexMLS) that any agent should be using to market their listings! So what is it? As defined by FlexMLS, "Reverse prospecting matches potential buyers with your listings. It works by searching for members who have contacts with saved searches that match your listings." In this rough market, you want to advertise yourself as much as possible. Use this slow-time productively to your advantage. As our own broker Tom Crimmins says, marketing yourself now will lead to vast growth when things are back on an upward trajectory. By performing a reverse prospecting, you can ensure that your listing is being advertised to people who are looking for similar houses, therefore finding you the highest potential buyers. Be strategic and plan your reverse prospecting after a major update to your listing, such as inputting an open house or price change, for the most effective results.
How to do Reverse Prospecting:
In order to perform a reverse prospecting:
- Access the FlexMLS website
- Then, click on 'Menu' in the top-left corner. You will see this option next to three horizontal lines.
- Once you've clicked on 'Menu', look under the section labeled "Contacts" and you should see the "Reverse Prospecting" option.
- You will see all of your listings. Select the listing you want to reverse prospect by clicking the box under the "Select" category for that listing.
- Once you have chosen a listing (or listings), scroll to the bottom and click on the blue 'Run Reverse Prospecting' button.
- Select all of the prospective matches that you would like to e-mail. Then click on the blue "Email Selected" button, to e-mail the selected matches.
- You will get a pop-up to write an e-mail to them. Once you have edited it to your satisfaction, click on the blue "Send" button.
Congratulations! You have now performed a reverse prospecting! Your listing, as well as information to contact you, have been sent to prospective matches!
Looking to buy or sell your home on Staten Island? For all your real estate needs, look no further than Tom Crimmins Realty! Give us a call at (718) 370-3200, and we can provide you with professionally-trained agents who are flexible to all that you’re looking for!
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